Good day! Looking for an honest Funeral Advantage Program review from Lincoln Heritage? You’ve come to the right place. This article shares real-world insights from someone who’s worked in the field, helping seniors navigate these policies. If you’re comparing options, this is the unfiltered truth about the Funeral Advantage for seniors—pricing, benefits, and potential pitfalls included.
We’ll cover:
- Who Lincoln Heritage is
- How the Funeral Advantage insurance plan works
- What makes it different—or not—from competitors
- The pricing realities and affordability
- Why the Funeral Consumer Guardian Society (FCGS) isn’t the deal it’s made out to be
Curious how Lincoln Heritage stacks up against other trusted life insurance carriers? Many seniors assume the Funeral Advantage Program is the only option, but a quick comparison shows there may be better value elsewhere.
Below is a snapshot of sample monthly premiums for $10,000 of level benefit whole life coverage for a 70-year-old female non-smoker. These examples highlight the potential savings and help you see which carriers offer full first-day coverage versus waiting periods or higher premiums.
Check the table with a few example companies we work with, see the differences and get your personalized quote to find out what you qualify for today.
| Company | Monthly Premium* | Notes |
|---|---|---|
| Lincoln Heritage – Level | $76.81 | Level Benefit Whole Life |
| Mutual of Omaha | $53.24 | Level Benefit Whole Life |
| Transamerica | $52.88 | Level Benefit Whole Life |
| Foresters Financial | $54.63 | Level Benefit Whole Life |
| Aflac | $55.97 | Level Benefit Whole Life |
| SBLI | $63.59 | Level Benefit Whole Life |
*Sample rates for a 70-year-old female non-smoker seeking $10,000 coverage, July 2025. Rates vary by age, health, and state.
Take a closer look — there are other trusted carriers offering the same coverage at a lower monthly premium. Compare rates and see which plan fits your budget and needs.
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Most carriers don’t sell their full range of life insurance products directly online. Customer service can’t issue level-benefit whole life, indexed universal life all burial insurance products themselves—they’re legally required to involve a licensed agent. Independent agents give you access to the full portfolio of top-tier products, ensure you qualify for the right coverage, and provide guidance tailored to your situation. Plus, all the rates you see here are state-approved in 2025, so you won’t pay more going through a licensed broker than if you were able to go “direct.”
Take a closer look — there are other trusted carriers offering the same coverage at a much lower monthly premium. Compare rates and see which plan fits your budget and needs.
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Who Is Lincoln Heritage?
Lincoln Heritage Life Insurance Company was founded in 1963 and is headquartered in Phoenix, Arizona. They specialize solely in final expense life insurance for seniors. Their flagship product? The Funeral Advantage Life Insurance Program.
They claim to pay more burial insurance claims than any other provider in the U.S., and they’re known for fast claims once all paperwork is submitted. But quantity doesn’t always equal quality—and it certainly doesn’t guarantee value. Legitimate reviews and independent agents often highlight concerns about pricing and underwriting practices.
Is Lincoln Heritage Legitimate?
- Licensed and regulated, operating since 1963.
- Specializes in final expense insurance for seniors.
- Reliable claims process—death benefits typically paid within 24 hours of approved paperwork.
- Membership to FCGS included, though not a unique advantage.
Want to see if you’re overpaying for Funeral Advantage?
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The Lincoln Heritage Funeral Advantage is a whole life insurance policy designed to cover up to $20,000 in final expenses. The plan includes a membership to the Funeral Consumer Guardian Society (FCGS), which is heavily featured in their marketing.
Final expense insurance, burial insurance, funeral insurance—they all mean the same thing. The difference comes down to price, health qualifications, and service. Legitimate reviews and agent insights suggest the FCGS benefits are often overemphasized.
Is Funeral Advantage Whole Life Insurance?
Yes. Premiums stay level for life, and the policy won’t expire as long as payments are current. Claims are processed quickly once all paperwork is submitted. Modified plans and health-based restrictions can make costs higher than advertised.
The Pricing Problem with Lincoln Heritage
Funeral Advantage rates are often 2–3 times higher than comparable policies from well-known carriers like Mutual of Omaha or AIG.
| Company | Plan Type | Sample Monthly Premium* | Coverage |
|---|---|---|---|
| Lincoln Heritage | Whole Life – Modified | $130.66 | $10,000 |
| Mutual of Omaha | Whole Life – Level | $53.24 | $10,000 |
| Aflac | Whole Life – Level | $55.97 | $10,000 |
| AIG (Guaranteed Issue) | Guaranteed Acceptance | $87.47 | $10,000 |
| Foresters Financial | Whole Life – Level | $54.63 | $10,000 |
*Sample rates for a 70-year-old female non-smoker, July 2025. Rates vary by carrier, health, and state.
Funeral Advantage Insurance: The Modified Plan Trap
The Modified Plan includes a 2-year waiting period before full coverage, higher premiums, and benefit restrictions for certain health conditions. Seniors with conditions like stroke, heart issues, COPD, kidney disease, or diabetic complications often get rated up or downgraded.
From My Experience in the Field
Many families end up with less coverage than desired due to Modified Plans. Captive agents are restricted to Lincoln Heritage products, limiting alternatives. Independent reviews and agent experience highlight that better value often exists elsewhere.
Don’t overpay or get restricted coverage. Compare your options from multiple trusted carriers.
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Lincoln Heritage Review: Maple Valley IG Quick Grade
- Pricing: D – Higher premiums than competitors.
- Level Benefit Plan: C+ – Solid coverage but overpriced.
- Modified Plan: F – Waiting periods and inflated premiums.
- Claims & Service: A – Fast and reliable.
The Funeral Consumer Guardian Society (FCGS) Membership
FCGS membership provides funeral planning guidance and discounts, but most services are available elsewhere at minimal or no cost.
Independent vs. Captive Agents
Independent agents can compare multiple carriers to find better pricing and flexible coverage. Captive agents can only offer Lincoln Heritage products, which limits options and may result in higher costs.
Final Thoughts
Funeral Advantage is legitimate but often overpriced, with Modified Plan restrictions and captive agent limitations. Seniors should consult independent agents to explore better value options.
FAQ About The Funeral Advantage Program
Is Funeral Advantage insurance worth it?
Only if you value speed of claims over cost, which is not guaranteed. There are cheaper, equally reliable options available through independent agents.
Can I get better rates elsewhere?
Yes. Multiple carriers offer comparable final expense coverage at lower premiums and often with better underwriting than Lincoln Heritage.
Is FCGS membership essential?
No. It’s mostly a marketing benefit and can be replaced with free resources elsewhere. The core value is the insurance itself.
Should I consult a professional before choosing?
Absolutely. Working with an independent agent ensures you get the best rates and plan for your unique health situation.
What is the Funeral Advantage Program?
The Funeral Advantage Program is a final expense whole life insurance policy by Lincoln Heritage designed to cover burial and funeral costs, often bundled with FCGS membership.
How expensive is the Funeral Advantage Program?
Rates are typically higher than comparable policies from other carriers. For example, a 70-year-old non-smoker may pay over $120/month for $10,000 coverage, compared to under $60 with some alternatives.
Can seniors get better funeral insurance than Funeral Advantage?
Yes. Independent agents can compare multiple final expense carriers to find lower-cost policies with flexible underwriting that often avoid Modified Plan restrictions.
Does Funeral Advantage overcharge compared to other final expense plans?
Field experience and independent reviews show that Lincoln Heritage Funeral Advantage premiums are often 2–3 times higher than comparable plans from carriers like Mutual of Omaha, Aflac, or Foresters Financial.
What is the Modified Plan trap in Funeral Advantage?
The Modified Plan is triggered by certain health conditions and includes a 2-year waiting period and higher premiums. Many seniors assume full coverage is immediate, but the plan can significantly restrict benefits initially.
Can I switch from Funeral Advantage to a better plan later?
Yes, but switching may require new underwriting. Seniors often find better long-term value by consulting an independent agent before committing to avoid higher costs and waiting periods.
Is Lincoln Heritage Funeral Advantage legit?
Yes. Lincoln Heritage is a licensed, regulated company that reliably pays claims. The question is value — pricing and Modified Plan restrictions may make other carriers a better choice.
Don’t overpay for coverage—explore what trusted independent agents can offer.
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Hi!! Just want to give a Huge Thank You to “Lincoln Heritage Life Insurance Company!!” Each time I called in with a question concerning the policy when my husband had passed away, each & every representative was very polite & kind. They all gave me their condolences before they began helping me with whatever question I had. Thank you so much for your services. I am a satisfied customer!!
Glad you had a good experience when your husband passed away. It is nice to talk to emphathetic people when we are grieving. Having a good claims experience following the death of a family member is always a positive for the family. I hear stories regularly from families who have been very thankful for the senior life insurance their loved ones purchased. It is one of the main reasons we do what we do here. Thanks for your commentary and be well.