I worked with Lincoln Heritage’s Funeral Advantage program. I expected more.
This review isn’t written by a competitor guessing from the outside — it’s written by someone who offered the program, understood its positioning, and realized early on that it wasn’t anything special.
The Funeral Advantage program is legitimate. The insurance itself does exactly what life insurance is supposed to do.
But there are compromises built into the program that most people don’t fully understand until after they’ve already committed.
Insider Verdict (this is critical)
Quick Verdict: Is the Funeral Advantage Program Worth It?
- Legitimate? Yes
- Unique? No
- Guaranteed outcomes beyond the policy itself? No
- Best for everyone? Absolutely not
Funeral Advantage relies heavily on how it’s presented by the agent. What’s often implied during the sales process isn’t always guaranteed by the policy — and that gap is where many buyers later feel disappointed.
If you’re here because you were shown or heard about Lincoln’s Funeral Advantage plan and want a second opinion before moving forward, this review is for you.
Why I Offered Lincoln Heritage — and Why I Moved On
When I first worked with Lincoln Heritage, I believed the Funeral Advantage program offered something meaningfully different. I made some assumptions before looking at a couple major factors.
Once you understand the actual policy structure, pricing flexibility, and limitations compared to independent final expense options, it becomes clear the program involves tradeoffs that aren’t always explained upfront.
Those tradeoffs are exactly why I chose to move on — and why anyone considering Funeral Advantage should slow down and compare it against other options first.
Is the Funeral Advantage Program Legitimate — or Just Well Marketed?
Yes, the Funeral Advantage program is legitimate insurance issued by a real carrier. Claims are paid timely, and the policy does what life insurance is designed to do.
However, legitimate does not automatically mean best value.
Many Funeral Advantage reviews stop at legitimacy and never examine:
- Pricing compared to independent plans
- How much flexibility you give up
- What is actually guaranteed vs. what depends on future assumptions
That’s where most people start looking for alternatives.
Funeral Advantage Program: What You Need to Know
We’ll cover:
- Who Lincoln Heritage is
- How the Funeral Advantage insurance plan works
- What makes it different—or not—from competitors
- The pricing realities and affordability
- Why the Funeral Consumer Guardian Society (FCGS) isn’t all it’s cracked up to be
Curious how Lincoln Heritage stacks up against other trusted life insurance carriers? Many seniors assume the Funeral Advantage Program is the only option, but a quick comparison shows there may be better value elsewhere.
Below is a snapshot of sample monthly premiums for $10,000 of level benefit whole life coverage for a 70-year-old female non-smoker. These examples highlight potential savings and show which carriers offer full first-day coverage versus waiting periods or higher premiums.
Take a look at a few companies we work with, compare the differences, and get your personalized quote to see what you actually qualify for today. Availability depends on your state and your health — the ultimate factors in getting the right policy and avoiding declines.
(Here comes your existing rate table and post-table advisory HTML — untouched.)
Who Is Lincoln Heritage?
Lincoln Heritage Life Insurance Company was founded in 1963 and is headquartered in Phoenix, Arizona. The company specializes exclusively in final expense (burial) insurance for seniors. Their primary product is the Funeral Advantage Life Insurance Program, the only type of life insurance they offer.
The program includes coverage to help with funeral and burial costs, and membership to the Funeral Consumer Guardian Society (FCGS). While FCGS provides planning guidance, it is not insurance, and most services they offer can be found through other providers.
Lincoln Heritage is licensed and regulated. Their claims process is generally reliable, and death benefits are typically paid once approved claim paperwork is submitted. The company focuses exclusively on the final expense niche, which means policy options are limited to their own products.
Is Lincoln Heritage Legitimate?
- Licensed and regulated, operating since 1963
- Specializes in final expense insurance for seniors
- Claims are processed once required paperwork is submitted
- Membership to FCGS included, but this is not a unique insurance advantage
Note: Lincoln Heritage policies are sold through captive agents, meaning these agents can only offer Lincoln Heritage products. This limits alternatives for seniors who might benefit from comparing multiple carriers.
What Is the Funeral Advantage Program?
The Lincoln Heritage Funeral Advantage program consists of a whole life insurance policy designed to cover up to $20,000 in final expenses. The plan also includes membership to FCGS, which is heavily featured in their marketing. The FCGS is not insurance.
Final expense insurance, burial insurance, funeral insurance—they all mean the same thing. The difference comes down to price-to-benefits ratio, service, and ease of qualification for those with health challenges.
Legitimate reviews and agent insights suggest the FCGS benefits are often overemphasized or overpromised.
Is Funeral Advantage Whole Life Insurance?
Yes. Premiums stay level for life, and the policy won’t expire as long as payments are current. Claims are processed quickly once all paperwork is submitted. Modified plans and health-based restrictions can make costs higher than advertised.
The Pricing Problem with Lincoln Heritage
Funeral Advantage rates are often 2–3 times higher than comparable policies from well-known carriers like Mutual of Omaha or AIG.
(Here comes your existing pricing table HTML — untouched.)
Important: Once you apply through a captive Lincoln Heritage agent for life insurance, you’re no longer comparison shopping. If underwriting pushes you into a Modified plan, you won’t see better level-benefit options elsewhere.
Note: Lincoln Heritage is a solid, reliable company, but it is much more expensive than other top carriers. Your best option depends on age, health, gender, and coverage needs. A licensed independent agent can assess your situation and recommend the carrier that gives you the best value and approval chances.
Funeral Advantage Insurance: The Modified Plan Trap
The Modified Plan includes a 2-year waiting period before full coverage, higher premiums, and benefit restrictions for certain health conditions. Seniors with conditions like stroke, heart issues, COPD, kidney disease, or diabetic complications often get rated up or downgraded.
From My Experience in the Field
One of the most valuable parts of our Lincoln Heritage Funeral Advantage review comes from real-world experience discussing Lincoln’s life insurance products with families. Families with different needs and health issues often end up with less coverage than desired.
Lincoln Heritage agents are typically restricted to Lincoln Heritage products, limiting alternatives. As an independent agent who gained actual field experience with the Lincoln Heritage program, I quickly noticed better value, lower-cost policies elsewhere. Most importantly, the Modified plan should be avoided whenever possible.
Lincoln Heritage Review: Maple Valley IG Quick Grade
- Pricing: D – Dramatically higher premiums than competitors
- Level Benefit Plan: C+ – Solid coverage but overpriced and touchy underwriting
- Modified Plan: F – Waiting periods and wildly inflated premiums
- Claims Service: A – Fast and reliable
💡 Don’t Waste Another Minute Chasing One Company
Many seniors spend days or weeks looking at only one carrier, thinking they’re finding the best policy. Stop spinning your wheels — talk to a licensed expert who can compare dozens of final expense and life insurance carriers to help you find the right coverage for your situation.
Independent. Unbiased. Helping seniors nationwide since 2001.
What Is the Funeral Advantage Program?
The Lincoln Heritage Funeral Advantage program consists of a whole life insurance policy designed to cover up to $20,000 in final expenses. The plan also includes a membership to the Funeral Consumer Guardian Society (FCGS), which is heavily featured in their marketing. The FCGS is not insurance.
Final expense insurance, burial insurance, funeral insurance—they all mean the same thing. The difference comes down to price-to-benefits ratio, service, and ease of qualification for those with health challenges.
Legitimate reviews and agent insights suggest the FCGS benefits are often overemphasized or overpromised.
Is Funeral Advantage Whole Life Insurance?
Yes. Premiums stay level for life, and the policy won’t expire as long as payments are current. Claims are processed quickly once all paperwork is submitted. Modified plans and health-based restrictions can make costs higher than advertised.
The Pricing Problem with Lincoln Heritage
Funeral Advantage rates are often 2–3 times higher than comparable policies from well-known carriers like Mutual of Omaha or AIG.
| Company | Plan Type | Sample Monthly Premium* | Coverage |
|---|---|---|---|
| Lincoln Heritage | Whole Life – Modified | $130.66 | $10,000 |
| Mutual of Omaha | Whole Life – Level | $53.24 | $10,000 |
| Aflac | Whole Life – Level | $55.97 | $10,000 |
| AIG (Guaranteed Issue) | Guaranteed Acceptance | $87.47 | $10,000 |
| Foresters Financial | Whole Life – Level | $54.63 | $10,000 |
*Sample rates for a 70-year-old female non-smoker, July 2025. Rates vary by carrier, health, and state.
Important: Once you apply through a captive Lincoln Heritage agent for life insurance, you’re no longer comparison shopping. If underwriting pushes you into a Modified plan, you won’t be shown better level-benefit options elsewhere.
Note: Lincoln Heritage is a solid, reliable company, but it is much more expensive than other top carriers. Your best option depends on your age, health, gender, and coverage needs. A licensed independent agent can assess your situation and recommend the carrier that gives you the best value and approval chances.
Funeral Advantage Insurance: The Modified Plan Trap
The Modified Plan includes a 2-year waiting period before full coverage, higher premiums, and benefit restrictions for certain health conditions. Seniors with conditions like stroke, heart issues, COPD, kidney disease, or diabetic complications often get rated up or downgraded.
Lincoln Heritage Review: Maple Valley IG Quick Grade
- Pricing: D – Dramatically higher premiums than competitors.
- Level Benefit Plan: C+ – Solid coverage but overpriced and touchy underwriting.
- Modified Plan: F – Waiting periods and wildly inflated premiums.
- Claims Service: A – Fast and reliable.
The Funeral Consumer Guardian Society (FCGS) Membership
FCGS membership provides funeral planning guidance and discounts, but most services are available elsewhere at minimal or no cost.
Independent vs. Captive Agents
Independent agents can compare multiple carriers to find better pricing and flexible coverage. Captive agents from the insurer can only offer Lincoln Heritage products, which limits your options. This often results in higher costs and lower benefit amounts.
Final Thoughts
Funeral Advantage is legitimate but overpriced, with captive agent limitations. The $20,000 maximum policy size is small for someone planning 20–30 years down the road—it will not cover the full cost of a funeral and burial at that time. Seniors should consult with an expert independent agent to explore options with higher face amounts (death benefits) and greater overall value.
The Funeral Advantage program from Lincoln Heritage is not offering benefits or services warranting this kind of pricing. While Lincoln Heritage is committed to final expense insurance, their pricing and underwriting is out of line for seniors on a fixed income. The FCGS has competitors that offer more services and support bundled with multiple final expense insurance carriers.
If you want to provide for your family even if you’re not here, take the time and reach out to a licensed independent agent. Your age and overall health—even with a no-exam policy—are critical to finding the right coverage. Life happens. Don’t leave your family’s well-being to chance.
FAQ About The Funeral Advantage Program
Is Funeral Advantage insurance worth it?
Only if you value speed of claims over cost, which is not guaranteed. There are cheaper, equally reliable options available through independent agents.
Can I get better rates elsewhere?
Yes. Multiple carriers offer comparable final expense coverage at lower premiums and often with better underwriting than Lincoln Heritage.
Is FCGS membership essential?
No. It’s mostly a marketing benefit and can be replaced with free resources elsewhere. The core value is the insurance itself.
Should I consult a professional before choosing?
Absolutely. Working with an independent agent ensures you get the best rates and plan for your unique health situation.
What is the Funeral Advantage Program?
The Funeral Advantage Program is a final expense whole life insurance policy by Lincoln Heritage designed to cover burial and funeral costs, often bundled with FCGS membership.
How expensive is the Funeral Advantage Program?
Rates are typically higher than comparable policies from other carriers. For example, a 70-year-old non-smoker may pay over $120/month for $10,000 coverage, compared to under $60 with some alternatives.
Can seniors get better funeral insurance than Funeral Advantage?
Yes. Independent agents can compare multiple final expense carriers to find lower-cost policies with flexible underwriting that often avoid Modified Plan restrictions.
Does Funeral Advantage overcharge compared to other final expense plans?
Field experience and independent reviews show that Lincoln Heritage Funeral Advantage premiums are often 2–3 times higher than comparable plans from carriers like Mutual of Omaha, Aflac, or Foresters Financial.
What is the Modified Plan trap in Funeral Advantage?
The Modified Plan is triggered by certain health conditions and includes a 2-year waiting period and higher premiums. Many seniors assume full coverage is immediate, but the plan can significantly restrict benefits initially.
Can I switch from Funeral Advantage to a better plan later?
Yes, but switching may require new underwriting. Seniors often find better long-term value by consulting an independent agent before committing to avoid higher costs and waiting periods.
Is Lincoln Heritage Funeral Advantage legit?
Yes. Lincoln Heritage is a licensed, regulated company that reliably pays claims. The question is value — pricing and Modified Plan restrictions may make other carriers a better choice.
Many seniors spend days or weeks reviewing a single carrier, thinking they’re finding the best policy. Stop spinning your wheels — talk to a licensed expert who can compare dozens of final expense and life insurance carriers and help you find the coverage that truly fits your situation.
Hi!! Just want to give a Huge Thank You to “Lincoln Heritage Life Insurance Company!!” Each time I called in with a question concerning the policy when my husband had passed away, each & every representative was very polite & kind. They all gave me their condolences before they began helping me with whatever question I had. Thank you so much for your services. I am a satisfied customer!!
Glad you had a good experience when your husband passed away. It is nice to talk to emphathetic people when we are grieving. Having a good claims experience following the death of a family member is always a positive for the family. I hear stories regularly from families who have been very thankful for the senior life insurance their loved ones purchased. It is one of the main reasons we do what we do here. Thanks for your commentary and be well.